Behind the camera happens
"Where questionable haircuts happen"
NEW ORLEANS -- The NBA's 'Where Amazing Happens' television commercials, featuring a poignant piano composition accompanying a dramatic photographic montage, has become one of those rare campaigns to succeed in evoking real emotion and passion.
Until today, those commercials had centered on various themes and highlight moments, utilizing those descriptive captions 'When (fill in the blank) Happens' that fade in and out with each striking photograph.
The concept changes tonight during the All-Star Game broadcast with the first player-produced spot. Dirk Nowitzki is the NBA's headliner. Read more